Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Year of publication: |
2024
|
---|---|
Authors: | Ryu, Sann |
Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 33.2024, 1, p. 162-178
|
Subject: | Attribution theory | Crisis brand message | Message sincerity | Perceived brand opportunism | Persuasion intent | Persuasion knowledge model | Situational involvement | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Werbewirkung | Advertising effects |
-
The effect of brand crises on endorser reputation and endorsement portfolios
Johnson, Clark D., (2022)
-
Knoll, Johannes, (2015)
-
Investigating the factors influence tweens' purchase intention through peer conformity in Taiwan
Tseng, Li-yu, (2013)
- More ...
-
Ham, Chang-Dae, (2022)
-
Ryu, Sann, (2022)
-
Ryu, Sann, (2021)
- More ...