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~accessRights:"restricted"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~person:"Ruiz-Equihua, Daniel"
~subject:"Brand loyalty"
~subject:"Social web"
~subject:"Virales Marketing"
~subject:"user-generated content"
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Better the devil you know? : the moderating role of brand familiarity and indulgence vs. restraint cultural dimension on eWOM influence in the hospitality industry
Ruiz-Equihua, Daniel
;
Romero, Jaime
;
Casaló, Luis V.
- In:
Journal of hospitality marketing & management
29
(
2020
)
3
,
pp. 310-328
Persistent link: https://www.econbiz.de/10012256138
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