Better the devil you know? : the moderating role of brand familiarity and indulgence vs. restraint cultural dimension on eWOM influence in the hospitality industry
Daniel Ruiz-Equihua, Jaime Romero, Luis V. Casaló
| Year of publication: |
2020
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|---|---|
| Authors: | Ruiz-Equihua, Daniel ; Romero, Jaime ; Casaló, Luis V. |
| Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 29.2020, 3, p. 310-328
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| Subject: | booking intentions | Electronic word-of-mouth | familiarity | indulgence versus restraint | online review | valence | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Gastgewerbe | Hospitality industry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2019.1630698 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012256138