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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~subject:"Brand loyalty"
~subject:"user-generated content"
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Brand loyalty
user-generated content
Brand image
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brand equity
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Bilro, Ricardo Godinho
1
Guerreiro, João Pedro Silva Martins
1
Joshi, Yogesh V.
1
Kannan, P. K.
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Kozak, Nazmi
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Lee, Heng Wei
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Li, Xiangping
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Journal of hospitality marketing & management
Journal of marketing
Journal of retailing and consumer services
18
The journal of brand management : an international journal
18
The journal of product & brand management
18
Journal of business research : JBR
15
Asia Pacific journal of marketing and logistics
10
Marketing intelligence & planning
7
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Global business review
4
International journal of contemporary hospitality management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of international consumer marketing
4
Journal of marketing analytics : JMA
4
Journal of marketing communications
4
Journal of promotion management : innovations in planning and applied research
4
Psychology & marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of Indian culture and business management : IJICBM
3
International journal of consumer studies
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Marketing letters : a journal of research in marketing
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The journal of business & industrial marketing
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The journal of services marketing
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African journal of business and economic research : AJBER
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Australasian marketing journal
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Corporate reputation review
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European journal of marketing
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European journal of marketing : EJM
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International journal of Indian culture and business management
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail and distribution management
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International journal of technology marketing : IJTMkt
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International marketing review
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Italian journal of marketing : ITJM
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Journal of destination marketing & management
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Journal of fashion marketing and management
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ECONIS (ZBW)
7
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1
Mickey D's has more street cred than McDonald's : consumer brand nickname use signals information authenticity
Zhang, Zhe
;
Patrick, Vanessa M.
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 58-73
Persistent link: https://www.econbiz.de/10012608713
Saved in:
2
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
3
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
4
Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty
Sop, Serhat Adem
;
Kozak, Nazmi
- In:
Journal of hospitality marketing & management
28
(
2019
)
8
,
pp. 926-956
Persistent link: https://www.econbiz.de/10012176754
Saved in:
5
Investigating the impact of customer brand identification on hospitality brand loyalty : a social identity perspective
Rather, Raouf Ahmad
- In:
Journal of hospitality marketing & management
27
(
2018
)
5
,
pp. 487-513
Persistent link: https://www.econbiz.de/10011919919
Saved in:
6
Impact of brand experience on loyalty
Ong, Chuan Huat
;
Lee, Heng Wei
;
Thurasamy Ramayah
- In:
Journal of hospitality marketing & management
27
(
2018
)
7
,
pp. 755-774
Persistent link: https://www.econbiz.de/10011957157
Saved in:
7
Harvesting brand information from social tags
Nam, Hyoryung
;
Joshi, Yogesh V.
;
Kannan, P. K.
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 88-108
Persistent link: https://www.econbiz.de/10011734798
Saved in:
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