Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Year of publication: |
2020
|
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Authors: | Li, Xiangping ; Yen, Chih-Lun ; Liu, Tingting |
Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 29.2020, 5, p. 550-570
|
Subject: | affective loyalty | behavioral loyalty | brand familiarity | Brand personality | conative loyalty | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Hotellerie | Hotel industry | Markenartikel | Brand | Markentreue | Brand loyalty | Persönlichkeitspsychologie | Personality psychology | Emotion |
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