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~accessRights:"restricted"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~subject:"Brand loyalty"
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Brand loyalty
Brand image
62
Markenimage
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Brand management
49
Markenführung
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Consumer behaviour
46
Konsumentenverhalten
46
Brand
25
Markenartikel
25
Beziehungsmarketing
18
Relationship marketing
18
Hotel industry
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Hotellerie
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Customer satisfaction
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Kundenzufriedenheit
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Viral marketing
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Virales Marketing
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Social Web
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Social web
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brand equity
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Confidence
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Dienstleistungsqualität
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Service quality
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Werbewirkung
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Destination management
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Emotion
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Holiday behaviour
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Tourism marketing
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Tourismusmarketing
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Kozak, Nazmi
1
Lee, Heng Wei
1
Li, Xiangping
1
Liu, Tingting
1
Ong, Chuan Huat
1
Rather, Raouf Ahmad
1
Sop, Serhat Adem
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Thurasamy Ramayah
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Yen, Chih-Lun
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Journal of hospitality marketing & management
Journal of marketing
Journal of retailing and consumer services
18
The journal of brand management : an international journal
18
The journal of product & brand management
18
Journal of business research : JBR
15
Asia Pacific journal of marketing and logistics
10
Marketing intelligence & planning
7
International journal of hospitality management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Global business review
4
International journal of contemporary hospitality management
4
International journal of internet marketing and advertising : IJIMA
4
Journal of international consumer marketing
4
Journal of marketing analytics : JMA
4
Psychology & marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of consumer studies
3
Journal of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing letters : a journal of research in marketing
3
The journal of business & industrial marketing
3
The journal of services marketing
3
African journal of business and economic research : AJBER
2
Australasian marketing journal
2
Corporate reputation review
2
European journal of marketing
2
European journal of marketing : EJM
2
International journal of Indian culture and business management
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail and distribution management
2
International marketing review
2
Italian journal of marketing : ITJM
2
Journal of destination marketing & management
2
Journal of fashion marketing and management
2
Journal of global fashion marketing : JGfM
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of internet commerce
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ECONIS (ZBW)
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1
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
2
Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty
Sop, Serhat Adem
;
Kozak, Nazmi
- In:
Journal of hospitality marketing & management
28
(
2019
)
8
,
pp. 926-956
Persistent link: https://www.econbiz.de/10012176754
Saved in:
3
Investigating the impact of customer brand identification on hospitality brand loyalty : a social identity perspective
Rather, Raouf Ahmad
- In:
Journal of hospitality marketing & management
27
(
2018
)
5
,
pp. 487-513
Persistent link: https://www.econbiz.de/10011919919
Saved in:
4
Impact of brand experience on loyalty
Ong, Chuan Huat
;
Lee, Heng Wei
;
Thurasamy Ramayah
- In:
Journal of hospitality marketing & management
27
(
2018
)
7
,
pp. 755-774
Persistent link: https://www.econbiz.de/10011957157
Saved in:
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