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~accessRights:"restricted"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"Social web"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Customer satisfaction
Social web
Consumer behaviour
365
Konsumentenverhalten
365
Brand management
201
Markenführung
201
Brand image
165
Markenimage
165
Brand
126
Markenartikel
124
Beziehungsmarketing
104
Relationship marketing
104
Kundenzufriedenheit
82
Hotel industry
60
Hotellerie
60
Dienstleistungsqualität
59
Service quality
59
Social Web
51
Emotion
48
Internet marketing
44
Online-Marketing
44
Gastronomie
42
Restaurant industry
42
Luxury goods
37
Luxusgüter
37
Viral marketing
34
Virales Marketing
34
Brand loyalty
26
Werbewirkung
24
Corporate Social Responsibility
23
Corporate social responsibility
23
Personality psychology
22
Persönlichkeitspsychologie
22
Beschwerdemanagement
20
Complaint management
20
Confidence
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Vertrauen
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Markentreue
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Online retailing
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Article
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147
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Han, Heesup
5
Kulczynski, Alicia
3
Amin, Muslim
2
Assaker, Guy
2
Baloglu, Seyhmus
2
Baxter, Stacey M.
2
Cobanoglu, Cihan
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Dewnarain, Senika
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Fan, Alei
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Lee, Yong-Ki
2
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Machado, Joana César
2
Mavondo, Felix
2
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2
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2
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2
Ramkissoon, Haywantee
2
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2
Sharifi, Seyed Shahin
2
Tanford, Sarah
2
Tang, Liang
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2
Ahmad, Aqeel
1
Ahmad, Naveed
1
Ahmadi, Hormoz
1
Ahn, Jiseon
1
Ai, Jin
1
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1
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Journal of hospitality marketing & management
The journal of brand management : an international journal
Journal of retailing and consumer services
450
Journal of business research : JBR
391
International journal of hospitality management
185
International journal of advertising : the review of marketing communications
153
Journal of marketing communications
128
Journal of promotion management : innovations in planning and applied research
100
Journal of travel and tourism marketing
86
International journal of internet marketing and advertising : IJIMA
83
The journal of product & brand management
82
The journal of services marketing
82
Asia Pacific journal of marketing and logistics
76
International journal of advertising : the quarterly review of marketing communications
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
74
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
73
International journal of contemporary hospitality management
72
Tourism management : research, policies, practice
71
Technological forecasting & social change : an international journal
70
Psychology & marketing
66
Journal of internet commerce
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of strategic marketing
58
International journal of consumer studies
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Service business
50
Marketing intelligence & planning
48
European journal of marketing
46
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
46
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
45
The service industries journal
45
Journal of marketing
43
International journal of electronic marketing and retailing : IJEMR
42
Journal of promotion management : JPM
42
Journal of Islamic marketing
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
SpringerLink / Bücher
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
40
Journal of the Academy of Marketing Science
40
Tourism management perspectives : TMP
40
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ECONIS (ZBW)
147
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147
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1
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
2
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
3
Service robot's responses in service recovery and service evaluation : the moderating role of robots' social perception
Shan, Minghui
;
Zhu, Zhenzhong
;
Chen, Haipeng
;
Sun, Sijie
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 145-168
Persistent link: https://www.econbiz.de/10014511796
Saved in:
4
From screen to service : how corporate social responsibility messages on social media shape hotel consumer advocacy
Ahmad, Naveed
;
Ahmad, Aqeel
;
Lewandowska, Anna
;
Han, Heesup
- In:
Journal of hospitality marketing & management
33
(
2024
)
3
,
pp. 384-413
Persistent link: https://www.econbiz.de/10014511811
Saved in:
5
Effects of service providers' self-disclosure on booking platforms on consumers' trust, hesitation, and booking intentions : moderating role of social media influencers
Akhtar, Nadeem
;
Siddiqi, Umar Iqbal
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 470-498
Persistent link: https://www.econbiz.de/10014511821
Saved in:
6
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
7
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
8
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
9
Intensity of collective consumption practices in brand communities : the case of crossfit
Dessart, Laurence
;
Bressolles, Grégory
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 227-244
Persistent link: https://www.econbiz.de/10014326916
Saved in:
10
Effects of brand community social responsibility : roles of collective self-esteem and altruism
Zhou, Zhimin
;
Wang, Yucheng
;
Zheng, Yaqin
;
Liu, ShiXiong
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 347-366
Persistent link: https://www.econbiz.de/10014326928
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