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~accessRights:"restricted"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"Vertrauen"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Customer satisfaction
Vertrauen
Consumer behaviour
365
Konsumentenverhalten
365
Brand management
201
Markenführung
201
Brand image
165
Markenimage
165
Brand
126
Markenartikel
124
Beziehungsmarketing
104
Relationship marketing
104
Kundenzufriedenheit
82
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60
Hotellerie
60
Dienstleistungsqualität
59
Service quality
59
Social Web
51
Social web
51
Emotion
48
Internet marketing
44
Online-Marketing
44
Gastronomie
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Restaurant industry
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Luxury goods
37
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Viral marketing
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Virales Marketing
34
Brand loyalty
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Werbewirkung
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Corporate Social Responsibility
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Personality psychology
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Persönlichkeitspsychologie
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Beschwerdemanagement
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Complaint management
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118
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Han, Heesup
4
Tang, Liang
3
Assaker, Guy
2
Baloglu, Seyhmus
2
Baxter, Stacey M.
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Fan, Alei
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Fazal-e-Hasan, Syed
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Journal of hospitality marketing & management
The journal of brand management : an international journal
Journal of retailing and consumer services
393
Journal of business research : JBR
262
International journal of hospitality management
187
International journal of advertising : the review of marketing communications
132
Journal of marketing communications
115
Journal of travel and tourism marketing
79
Journal of promotion management : innovations in planning and applied research
75
International journal of advertising : the quarterly review of marketing communications
73
International journal of contemporary hospitality management
71
The journal of services marketing
70
Asia Pacific journal of marketing and logistics
66
Tourism management : research, policies, practice
57
Psychology & marketing
56
Service business
48
International journal of internet marketing and advertising : IJIMA
47
Journal of internet commerce
47
The service industries journal
46
Journal of strategic marketing
45
The journal of product & brand management
45
Journal of Islamic marketing
41
Marketing intelligence & planning
41
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
40
Tourism management perspectives : TMP
39
Journal of promotion management : JPM
38
Services marketing quarterly
38
European journal of marketing
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
35
International journal of consumer studies
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Journal of advertising research
32
Technological forecasting & social change : an international journal
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
International journal of electronic marketing and retailing : IJEMR
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of international consumer marketing
31
The international review of retail, distribution and consumer research
31
Marketing letters : a journal of research in marketing
30
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ECONIS (ZBW)
118
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1
Service robot's responses in service recovery and service evaluation : the moderating role of robots' social perception
Shan, Minghui
;
Zhu, Zhenzhong
;
Chen, Haipeng
;
Sun, Sijie
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 145-168
Persistent link: https://www.econbiz.de/10014511796
Saved in:
2
Effects of service providers' self-disclosure on booking platforms on consumers' trust, hesitation, and booking intentions : moderating role of social media influencers
Akhtar, Nadeem
;
Siddiqi, Umar Iqbal
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 470-498
Persistent link: https://www.econbiz.de/10014511821
Saved in:
3
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
4
An integrated model of retail brand equity : the role of consumer shopping experience and shopping value
Zhang, Chi
;
Vorhies, Douglas W.
;
Zhou, Wenkai
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 398-413
Persistent link: https://www.econbiz.de/10014372592
Saved in:
5
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
6
Narrative or non-narrative? : the effects of short video content structure on mental simulation and resort brand attitude
Wang, Xin
;
Lai, Ivan K. W.
;
Lu, Yan
;
Liu, Xinyu
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 593-614
Persistent link: https://www.econbiz.de/10014319780
Saved in:
7
Key dimensions of memorable gastronomic experience : application of q-methodology
Rašan, Dora
;
Laškarin Ažić, Marina
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 615-630
Persistent link: https://www.econbiz.de/10014319781
Saved in:
8
Do green practices and green image promote consumers' participation in social network sites (SNS)?
Cho, Byung-Kwan
;
Park, Jeong-Yeol
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 631-648
Persistent link: https://www.econbiz.de/10014319783
Saved in:
9
Effect of situational factors (control, convenience, time pressure, and order complexity) on customers' self-service technology choices
Kim, Minjung
;
Kim, Yejin
;
Lee, Gyumin
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 649-669
Persistent link: https://www.econbiz.de/10014319786
Saved in:
10
Influence of customer personality on perceived attractiveness and similarity in a food service context
Hong, EunPyo
;
Ahn, Jiseon
- In:
Journal of hospitality marketing & management
32
(
2023
)
6
,
pp. 745-766
Persistent link: https://www.econbiz.de/10014319794
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