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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Customer satisfaction
Consumer behaviour
357
Konsumentenverhalten
357
Brand management
195
Markenführung
195
Brand image
161
Markenimage
161
Brand
123
Markenartikel
121
Beziehungsmarketing
98
Relationship marketing
98
Kundenzufriedenheit
82
Dienstleistungsqualität
59
Hotel industry
59
Hotellerie
59
Service quality
59
Social Web
48
Social web
48
Emotion
45
Gastronomie
42
Restaurant industry
42
Internet marketing
41
Online-Marketing
41
Luxury goods
37
Luxusgüter
37
Viral marketing
32
Virales Marketing
32
Brand loyalty
24
Corporate Social Responsibility
23
Corporate social responsibility
23
Werbewirkung
23
Personality psychology
21
Persönlichkeitspsychologie
21
Beschwerdemanagement
20
Complaint management
20
Confidence
20
Vertrauen
20
Markentreue
18
Online retailing
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English
104
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Han, Heesup
4
Assaker, Guy
2
Baloglu, Seyhmus
2
Baxter, Stacey M.
2
Fan, Alei
2
Kulczynski, Alicia
2
Liu, Chih-Hsing
2
O'Connor, Peter
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Ouyang, Zhe
2
Prayag, Girish
2
Sharifi, Seyed Shahin
2
Ahmadi, Hormoz
1
Ahn, Jiseon
1
Ai, Jin
1
Ajitha, Soundararaj
1
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1
Al-Ansi, Amr
1
Albinsson, Pia A.
1
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1
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1
Amin, Muslim
1
Anusree, M. R.
1
Avramova, Yana R.
1
Baker, Mandi
1
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1
Baylghomog, Steven W.
1
Bilgihan, Anil
1
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1
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1
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1
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Journal of hospitality marketing & management
The journal of brand management : an international journal
Journal of retailing and consumer services
327
Journal of business research : JBR
219
International journal of hospitality management
164
International journal of advertising : the review of marketing communications
122
Journal of marketing communications
106
Journal of promotion management : innovations in planning and applied research
73
International journal of advertising : the quarterly review of marketing communications
70
The journal of services marketing
68
Journal of travel and tourism marketing
67
International journal of contemporary hospitality management
58
Asia Pacific journal of marketing and logistics
56
Tourism management : research, policies, practice
51
Psychology & marketing
48
International journal of internet marketing and advertising : IJIMA
42
Service business
41
The service industries journal
39
The journal of product & brand management
38
Journal of promotion management : JPM
37
Services marketing quarterly
36
European journal of marketing
34
Journal of strategic marketing
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Tourism management perspectives : TMP
33
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Marketing intelligence & planning
32
Journal of Islamic marketing
31
Journal of internet commerce
30
Marketing letters : a journal of research in marketing
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
27
Journal of advertising research
26
Journal of service management
26
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
International journal of consumer studies
25
International journal of retail and distribution management
25
Journal of air transport management
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Journal of the Academy of Marketing Science
25
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ECONIS (ZBW)
104
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1
Service robot's responses in service recovery and service evaluation : the moderating role of robots' social perception
Shan, Minghui
;
Zhu, Zhenzhong
;
Chen, Haipeng
;
Sun, Sijie
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 145-168
Persistent link: https://www.econbiz.de/10014511796
Saved in:
2
An integrated model of retail brand equity : the role of consumer shopping experience and shopping value
Zhang, Chi
;
Vorhies, Douglas W.
;
Zhou, Wenkai
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 398-413
Persistent link: https://www.econbiz.de/10014372592
Saved in:
3
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
4
Narrative or non-narrative? : the effects of short video content structure on mental simulation and resort brand attitude
Wang, Xin
;
Lai, Ivan K. W.
;
Lu, Yan
;
Liu, Xinyu
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 593-614
Persistent link: https://www.econbiz.de/10014319780
Saved in:
5
Key dimensions of memorable gastronomic experience : application of q-methodology
Rašan, Dora
;
Laškarin Ažić, Marina
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 615-630
Persistent link: https://www.econbiz.de/10014319781
Saved in:
6
Effect of situational factors (control, convenience, time pressure, and order complexity) on customers' self-service technology choices
Kim, Minjung
;
Kim, Yejin
;
Lee, Gyumin
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 649-669
Persistent link: https://www.econbiz.de/10014319786
Saved in:
7
Influence of customer personality on perceived attractiveness and similarity in a food service context
Hong, EunPyo
;
Ahn, Jiseon
- In:
Journal of hospitality marketing & management
32
(
2023
)
6
,
pp. 745-766
Persistent link: https://www.econbiz.de/10014319794
Saved in:
8
Determinants of customer loyalty to online food service delivery : evidence from Indonesia, Taiwan, and New Zealand
Rombach, Meike
;
Kartikasari, Ani
;
Dean, David L.
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
6
,
pp. 818-842
Persistent link: https://www.econbiz.de/10014319800
Saved in:
9
Corporate social responsibility authenticity as an antecedent to customer citizenship behavior : evidence from hospitality industry in Taiwan
Dung Minh Nguyen
;
Chiu, Yen-Ting Helena
- In:
Journal of hospitality marketing & management
32
(
2023
)
4
,
pp. 477-504
Persistent link: https://www.econbiz.de/10014281024
Saved in:
10
A social exchange perspective on boosting customer loyalty through culturally competent servers
Hsiao, Aaron
;
Ma, Emily Jintao
;
Manfreda, Anita
;
Baker, …
- In:
Journal of hospitality marketing & management
32
(
2023
)
4
,
pp. 555-577
Persistent link: https://www.econbiz.de/10014281039
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