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~accessRights:"restricted"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing communications"
~person:"Meng, Juan"
~source:"econis"
~type_genre:"Aufsatz in Zeitschrift"
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The mediating effects of presumed influences on Taiwanese consumers’ skepticism toward celebrity endorsed advertising
Pan, Po-Lin
;
Meng, Juan
;
Lee, Pei-Ling
- In:
Journal of international consumer marketing
29
(
2017
)
1
,
pp. 48-58
Persistent link: https://www.econbiz.de/10011669317
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