The mediating effects of presumed influences on Taiwanese consumers’ skepticism toward celebrity endorsed advertising
Po-Lin Pan, Juan Meng, and Pei-Ling Lee
| Year of publication: |
January-February 2017
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|---|---|
| Authors: | Pan, Po-Lin ; Meng, Juan ; Lee, Pei-Ling |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 29.2017, 1, p. 48-58
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| Subject: | Advertising skepticism | credibility | third-person perceptions | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Taiwan | Celebrity-Werbung | Celebrity endorsement | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2016.1236310 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011669317