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~accessRights:"restricted"
~isPartOf:"Journal of international trade & commerce"
~isPartOf:"Journal of marketing communications"
~person:"Kelly, Louise"
~subject:"Consumer behaviour"
~subject:"Kundenzufriedenheit"
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Consumer behaviour
Kundenzufriedenheit
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Feel, think, avoid : testing a new model of advertising avoidance
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
; …
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
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