Feel, think, avoid : testing a new model of advertising avoidance
Year of publication: |
2021
|
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Authors: | Kelly, Louise ; Kerr, Gayle ; Drennan, Judy ; Fazal-e-Hasan, Syed |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 27.2021, 4, p. 343-364
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Subject: | Advertising avoidance | affective response | behavioral avoidance | cognitive avoidance | privacy | social media | Emotion | Werbung | Advertising | Kognition | Cognition | Online-Marketing | Internet marketing | Social Web | Social web | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
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