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~accessRights:"restricted"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of product & brand management"
~person:"Choi, Woo Jin"
~person:"Kumar, V."
~subject:"Consumer behaviour"
~subject:"E-commerce"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Consumer behaviour
E-commerce
Marketingmanagement
Konsumentenverhalten
4
Beziehungsmarketing
3
Customer value
3
Kundenwert
3
Relationship marketing
3
customer engagement
3
customer lifetime value
3
Attribution
1
Betriebliche Wertschöpfung
1
Brand
1
Brand crisis
1
Brand image
1
Brand management
1
Brand resilience
1
CLV models
1
CSR
1
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Corporate Social Responsibility
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Corporate social responsibility
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Customer integration
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Internet marketing
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Kundenintegration
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Markenartikel
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Online-Marketing
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customer profitability
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Choi, Woo Jin
Kumar, V.
Guzman, Francisco
8
Palmatier, Robert W.
6
Haws, Kelly L.
4
Houston, Mark B.
4
MacInnis, Deborah J.
4
Botti, Simona
3
Eckhardt, Giana M.
3
Fang, Eric
3
Hegner, Sabrina
3
Janakiraman, Ramkumar
3
Kang, Jiyun
3
Kannan, P. K.
3
Katona, Zsolt
3
Lamberton, Cait
3
Liu, Yan
3
Loureiro, Sandra Maria Correia
3
Reinartz, Werner J.
3
Rishika, Rishika
3
Sevilla, Julio
3
Swaminathan, Vanitha
3
Walker Reczek, Rebecca
3
Wilbur, Kenneth C.
3
Zhang, Jonathan Z.
3
Affonso, Felipe M.
2
Al-Kwifi, Sam O.
2
Allard, Thomas
2
Bagozzi, Richard P.
2
Bashir, Irfan
2
Bhaduri, Gargi
2
Brooks, Gillian
2
Cai, Fengyan
2
Chandukala, Sandeep R.
2
Dahl, Darren W.
2
Davari, Arezoo
2
Diehl, Kristin
2
Du, Katherine M.
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Ferraro, Rosellina
2
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Journal of marketing
The journal of product & brand management
Journal of the Academy of Marketing Science
7
Journal of marketing research : JMR
3
Journal of business research : JBR
2
Journal of international marketing
2
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of international trade & commerce
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Psychology & marketing
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ECONIS (ZBW)
4
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Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun
;
Faria, Amy A.
;
Lee, Judy
;
Choi, Woo Jin
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
Saved in:
2
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
3
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
4
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
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