Creating enduring customer value
Year of publication: |
November 2016
|
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Authors: | Kumar, V. ; Reinartz, Werner J. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 80.2016, 6, p. 36-68
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Subject: | customer value | perceived value | customer lifetime value | CLV models | customer engagement | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation |
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