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~accessRights:"restricted"
~isPartOf:"Journal of marketing"
~person:"Grahl, Jörn"
~person:"Luo, Xueming"
~subject:"Consumer behaviour"
~subject:"IT product value"
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The double-edged effects of e-commerce cart retargeting : does retargeting too early backfire?
Li, Jing
;
Luo, Xueming
;
Lu, Xianghua
;
Moriguchi, Takeshi
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 123-140
Persistent link: https://www.econbiz.de/10012593258
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