The double-edged effects of e-commerce cart retargeting : does retargeting too early backfire?
Year of publication: |
2021
|
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Authors: | Li, Jing ; Luo, Xueming ; Lu, Xianghua ; Moriguchi, Takeshi |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 85.2021, 4, p. 123-140
|
Subject: | e-commerce | e-commerce cart retargeting | field experiment | online shopping cart abandonment | recency bump | timing | Electronic Commerce | E-commerce | Experiment | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
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