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~accessRights:"restricted"
~isPartOf:"Journal of marketing"
~subject:"Emotion"
~subject:"USA"
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Gimmicky or effective? : the effects of imaginative displays on customers’ purchase behavior
Keh, Hean Tat
;
Wang, Di
;
Yan, Li
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 109-127
Persistent link: https://www.econbiz.de/10012608734
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