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Search: subject:"branding"
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Brand management
80
Markenführung
80
Consumer behaviour
62
Konsumentenverhalten
62
Brand image
59
Markenimage
59
Advertising effects
32
Werbewirkung
32
Brand
30
Markenartikel
30
Internet marketing
21
Online-Marketing
21
Advertising
20
Werbung
19
Social Web
16
Social web
16
Beziehungsmarketing
13
Relationship marketing
13
Marketing management
10
Marketingmanagement
10
social media
10
brand attitude
9
advertising
6
purchase intention
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Personality psychology
5
Persönlichkeitspsychologie
5
brand image
5
Brand loyalty
4
Celebrity endorsement
4
Celebrity-Werbung
4
Emerging economies
4
Emotion
4
Experiment
4
Markentreue
4
Schwellenländer
4
Viral marketing
4
Virales Marketing
4
brand loyalty
4
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82
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83
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Anabila, Peter
2
Kim, Dong Hoo
2
Kim, Soojin
2
Nagar, Komal
2
Rita, Paulo
2
Srivastava, R. K.
2
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Hongmin
1
Ahn, Sun Joo
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1
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1
Anh Hoang Minh Nguyen
1
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1
Arli, Denni
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Ashley, Christy
1
Baghi, Ilaria
1
Bajpai, Naval
1
Balboni, Bernardo
1
Bartholmé, Roland H.
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Bozkurt, Sıddık
1
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1
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Journal of marketing communications
Journal of business research : JBR
495
SpringerLink / Bücher
374
The journal of brand management : an international journal
287
Journal of retailing and consumer services
245
The journal of product & brand management
238
Springer eBook Collection
115
International journal of hospitality management
83
Journal of Product & Brand Management
81
Journal of strategic marketing
79
Asia Pacific journal of marketing and logistics
76
Industrial marketing management : the international journal for industrial and high-tech firms
74
Journal of promotion management : innovations in planning and applied research
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Journal of Place Management and Development
66
Marketing intelligence & planning
65
Psychology & marketing
65
International journal of advertising : the review of marketing communications
63
European Journal of Marketing
60
Research
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
59
Innovatives Markenmanagement
58
Springer eBook Collection / Business and Economics
57
Journal of international consumer marketing
52
European journal of marketing : EJM
50
Discussion paper / Centre for Economic Policy Research
48
Tourism management : research, policies, practice
48
European journal of marketing
47
International journal of internet marketing and advertising : IJIMA
47
International marketing review
46
essentials
45
Journal of the Academy of Marketing Science
44
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
43
Journal of fashion marketing and management
42
Journal of marketing
42
Marketing letters : a journal of research in marketing
42
International journal of contemporary hospitality management
40
Journal of advertising research
40
Journal of travel and tourism marketing
40
Journal of Islamic marketing
38
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ECONIS (ZBW)
83
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1
Brand recovery after crisis : the interplay of relationship norms and types of brand apology in consumer responses to recovery efforts
Lee, SoYoung
;
Kim, Taemin
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 637-659
Persistent link: https://www.econbiz.de/10015052731
Saved in:
2
Now you see me : evaluating visual and auditory brand placement disclosures in music videos
Mandolfo, Marco
;
Di Dalmazi, Michele
;
Lamberti, Lucio
- In:
Journal of marketing communications
30
(
2024
)
5
,
pp. 553-575
Persistent link: https://www.econbiz.de/10015052727
Saved in:
3
"In the servant we trust" : the brand impact of servant leadership from the case of a rising reformist
Setiawan, Gunaro
;
Arli, Denni
;
Woods, Peter
- In:
Journal of marketing communications
30
(
2024
)
5
,
pp. 576-598
Persistent link: https://www.econbiz.de/10015052728
Saved in:
4
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
5
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
6
Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic : a study from Lebanon
Saada, Rana Bou
;
Bou-Hamad, Imad
;
Harajli, Dunia
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 822-839
Persistent link: https://www.econbiz.de/10014529107
Saved in:
7
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
8
The view from above : examining how drone video ads elicit favorable viewer responses
Tafesse, Wondwesen
;
Khalid, Saba
- In:
Journal of marketing communications
30
(
2024
)
4
,
pp. 487-507
Persistent link: https://www.econbiz.de/10014529318
Saved in:
9
Multi-item scale construction to measure consumers' attitude toward advertising music
Raja, Md Washim
;
Anand, Sandip
;
Kumar, Ibha
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012203478
Saved in:
10
Is it all for show? : environmental brand identification on skin care and cosmetic websites
Seelig, Michelle I.
;
Sun, Ruoyu
;
Deng, Huixin
;
Pal, Sanchary
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 436-456
Persistent link: https://www.econbiz.de/10012515871
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