"In the servant we trust" : the brand impact of servant leadership from the case of a rising reformist
Gunaro Setiawan, Denni Arli and Peter Woods
| Year of publication: |
2024
|
|---|---|
| Authors: | Setiawan, Gunaro ; Arli, Denni ; Woods, Peter |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 30.2024, 5, p. 576-598
|
| Subject: | brand personality | brand trust | Leadership brand | political outsider | servant leadership | Führungsstil | Leadership style | Vertrauen | Confidence | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2022.2152474 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015052728