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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Social Web"
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Social Web
Social web
46
Consumer behaviour
42
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42
Brand management
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Markenführung
28
Marketing management
26
Marketingmanagement
26
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24
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D'Alessandro, Steven
2
Kay, Samantha
2
Mulcahy, Rory
2
Abid, Aman
1
Akareem, Husain Salilul
1
Akdevelioglu, Duygu
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Alexander, Matthew
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Almeida, Marcos Inácio Severo de
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Bunjun, Benita
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Burnham, Thomas A.
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Caliandro, Alessandro
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Campos, Roberta Dias
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Castro, Ana
1
Cenesizoglu, Tolga
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
384
Technological forecasting & social change : an international journal
226
Journal of retailing and consumer services
202
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
175
SpringerLink / Bücher
136
Information systems research : ISR
96
Journal of management information systems : JMIS
93
International journal of internet marketing and advertising : IJIMA
90
Industrial marketing management : the international journal for industrial and high-tech firms
86
Tourism management : research, policies, practice
86
International journal of advertising : the review of marketing communications
84
Springer eBook Collection
80
Journal of promotion management : innovations in planning and applied research
68
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Management science : journal of the Institute for Operations Research and the Management Sciences
64
International journal of hospitality management
61
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Electronic commerce research
59
Journal of marketing communications
59
The journal of product & brand management
56
Journal of internet commerce
53
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
50
Business horizons
48
Discussion papers / CEPR
48
Journal of information & knowledge management : JIKM
46
The journal of brand management : an international journal
45
Finance research letters
43
Journal of travel and tourism marketing
43
Psychology & marketing
43
MIS quarterly
42
International journal of contemporary hospitality management
39
Journal of marketing
38
Journal of strategic marketing
38
Asia Pacific journal of marketing and logistics
37
International journal of business information systems : IJBIS
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Corporate communications : an international journal
36
International journal of consumer studies
36
Marketing intelligence & planning
35
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ECONIS (ZBW)
46
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1
Optimising digital marketing and social media strategy : from push to pull to performance
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 709-739
Persistent link: https://www.econbiz.de/10013206743
Saved in:
2
In it together : brands benefit after a transgression when perceived as co-owners of the brand community
Kuchmaner, Christina A.
;
Johnson, Jennifer Wiggins
; …
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 190-216
Persistent link: https://www.econbiz.de/10014549748
Saved in:
3
Examining self-regulation as a potential intervention for moral grandstanding on social networking sites
Bennett, Andrea R.
;
Grigoropoulou, Nikolitsa
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 313-346
Persistent link: https://www.econbiz.de/10014549762
Saved in:
4
Everyday activism : an AI-assisted netnography of a digital consumer movement
Kozinets, Robert V.
;
Seraj-Aksit, Mina
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 347-370
Persistent link: https://www.econbiz.de/10014549764
Saved in:
5
Structural topic modelling segmentation : a segmentation method combining latent content and customer context
Fresneda, Jorge E.
;
Burnham, Thomas A.
;
Hill, Chelsey H.
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
7/8
,
pp. 792-812
Persistent link: https://www.econbiz.de/10012584566
Saved in:
6
Consumer responses to brand communications involving COVID-19
Hesse, Andreas
;
Niederle, Franziska
;
Schön, Laura
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
17/18
,
pp. 1783-1814
Persistent link: https://www.econbiz.de/10013206276
Saved in:
7
Folklore as a frame for understanding UGC : pharma folklore from YouTube reflections on psychiatric drugs for depression
Yeh, Marie
;
Walker, Kristen L.
;
Legocki, Kimberly V.
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1391-1416
Persistent link: https://www.econbiz.de/10014450063
Saved in:
8
Community building in virtual participation charity sport events
Bunds, Kyle
;
Tang, Yihui
;
Koenigstorfer, Joerg
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1738-1764
Persistent link: https://www.econbiz.de/10014450116
Saved in:
9
Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing : an exploratory multi-stakeholder perspective
Kay, Samantha
;
Mulcahy, Rory
;
Sutherland, Karen
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 550-584
Persistent link: https://www.econbiz.de/10014321528
Saved in:
10
Building a social media community around your brand : the moderating role of firm engagement tactics
Chou, En-Yi
;
Lin, Cheng-Yu
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 702-734
Persistent link: https://www.econbiz.de/10014321540
Saved in:
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