Community building in virtual participation charity sport events
Kyle Bunds, Yihui (Elina) Tang and Joerg Koenigstorfer
Year of publication: |
2023
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Authors: | Bunds, Kyle ; Tang, Yihui ; Koenigstorfer, Joerg |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 39.2023, 17/18, p. 1738-1764
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Subject: | cause-related marketing | community engagement | COVID-19 | digital marketing | physical activity | Virtual community | Social Web | Social web | Sportveranstaltung | Sport event | Coronavirus | Cause-Related Marketing | Cause-related marketing | Online-Marketing | Internet marketing | Fundraising | Sport | Sports |
Saved in:
Online Resource