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~accessRights:"restricted"
~isPartOf:"Journal of marketing management : MM"
~person:"Boyer, Michel"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
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