Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Julie Leroy, Baptiste Cléret and Michel Boyer
| Year of publication: |
May 2018
|
|---|---|
| Authors: | Leroy, Julie ; Cléret, Baptiste ; Boyer, Michel |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 34.2018, 5/6, p. 538
|
| Subject: | Brand | consumer culture | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Kulturelle Identität | Cultural identity |
| Description of contents: | Description [tandfonline.com] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Aufsatz als Videodatei, Zugriff über die Online-Version |
| Other identifiers: | 10.1080/0267257X.2018.1477819 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011934558