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~accessRights:"restricted"
~isPartOf:"Journal of marketing research"
~person:"Bijmolt, Tammo H. A."
~person:"Fidrmuc, Jarko"
~person:"Heimberger, Philipp"
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The effectiveness of cause-related marketing : a meta-analysis on consumer responses
Schamp, Christina
;
Heitmann, Mark
;
Bijmolt, Tammo H. A.
; …
- In:
Journal of marketing research
60
(
2023
)
1
,
pp. 189-215
Persistent link: https://www.econbiz.de/10013474564
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