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~accessRights:"restricted"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"NBER Working Paper"
~isPartOf:"NBER working paper series"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
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Aksoy, Lerzan
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Journal of marketing research : JMR
NBER Working Paper
NBER working paper series
Journal of retailing and consumer services
391
Journal of business research : JBR
292
International journal of hospitality management
123
The journal of services marketing
73
The journal of product & brand management
65
Asia Pacific journal of marketing and logistics
57
Journal of the Academy of Marketing Science
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Journal of travel and tourism marketing
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Journal of hospitality marketing & management
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Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of brand management : an international journal
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International journal of contemporary hospitality management
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Journal of strategic marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
45
SpringerLink / Bücher
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Tourism management : research, policies, practice
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International journal of retail and distribution management
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Psychology & marketing
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The international review of retail, distribution and consumer research
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Services marketing quarterly
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of promotion management : innovations in planning and applied research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Technological forecasting & social change : an international journal
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
29
Journal of marketing
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Journal of marketing analytics : JMA
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Journal of internet commerce
27
International journal of internet marketing and advertising : IJIMA
26
European journal of marketing
25
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
25
Journal of service research
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Management science : journal of the Institute for Operations Research and the Management Sciences
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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ECONIS (ZBW)
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1
(I’m) happy to help (you) : the impact of personal pronoun use in customer-firm interactions
Packard, Grant
;
Moore, Sarah G.
;
McFerran, Brent
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 541-555
Persistent link: https://www.econbiz.de/10011912731
Saved in:
2
Beyond the target customer : social effects of customer relationship management campaigns
Ascarza, Eva
;
Ebbes, Peter
;
Netzer, Oded
;
Danielson, Matthew
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 347-363
Persistent link: https://www.econbiz.de/10011697412
Saved in:
3
"Mere measurement plus" : how solicitation of open-ended positive feedback influences customer purchase behavior
Bone, Sterling A.
;
Lemon, Katherine N.
;
Voorhees, Clay M.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 156-170
Persistent link: https://www.econbiz.de/10011653507
Saved in:
4
Community participation and consumer-to-consumer helping : does participation in third party-hosted communities reduce one’s likelihood of helping?
Thompson, Scott A.
;
Kim, Molan
;
Smith, Keith Marion
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 280-295
Persistent link: https://www.econbiz.de/10011485356
Saved in:
5
Modeling heterogeneity in the satisfaction, loyalty intention, and shareholder value linkage : a cross-industry analysis at the customer and firm levels
Larivière, Bart
;
Keiningham, Timothy
;
Aksoy, Lerzan
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011450384
Saved in:
6
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
7
Transaction attributes and customer valuation
Braun, Michael
;
Schweidel, David A.
;
Stein, Eli
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011421731
Saved in:
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