Modeling heterogeneity in the satisfaction, loyalty intention, and shareholder value linkage : a cross-industry analysis at the customer and firm levels
Bart Larivière, Timothy L. Keiningham, Lerzan Aksoy, Atakan Yalçin, Forrest V. Morgeson III., and Sunil Mithas
| Year of publication: |
February 2016
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|---|---|
| Authors: | Larivière, Bart ; Keiningham, Timothy ; Aksoy, Lerzan ; Yalçın, Atakan ; Morgeson, Forrest V., III. ; Mithas, Sunil |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 1, p. 91-109
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| Subject: | customer satisfaction | loyalty intention | shareholder value | heterogeneity | industry effects | Kundenzufriedenheit | Customer satisfaction | Shareholder Value | Shareholder value | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.12.0143 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011450384