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~accessRights:"restricted"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Research in consumer behavior"
~person:"Connaughton, Daniel P."
~person:"López-Pérez, María Eugenia"
~subject:"Markenimage"
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Search: subject_exact:"Testimonial advertising"
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Markenimage
Celebrity endorsement
2
Celebrity-Werbung
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Consumer behaviour
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Advertising effects
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Athletes
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Brand extension
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Brand extension authenticity
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advertising
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athlete endorsement
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Connaughton, Daniel P.
López-Pérez, María Eugenia
Chang, Yonghwan
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Eagar, Toni
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Kaplanidou, Kyriaki
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Lindridge, Andrew
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Sato, Shintaro
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Journal of retailing and consumer services
Journal of sport management : the official journal of the North American Society of Sport Management
Research in consumer behavior
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Consumers' comparative evaluative judgment of athlete endorsers
Sato, Shintaro
;
Kaplanidou, Kyriaki
;
Connaughton, Daniel P.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
5
,
pp. 553-565
Persistent link: https://www.econbiz.de/10011616451
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