Consumers' comparative evaluative judgment of athlete endorsers
Shintaro Sato, Yong Jae Ko, Kyriaki (Kiki) Kaplanidou, and Daniel P. Connaughton
| Year of publication: |
September 2016
|
|---|---|
| Authors: | Sato, Shintaro ; Kaplanidou, Kyriaki ; Connaughton, Daniel P. |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 30.2016, 5, p. 553-565
|
| Subject: | athlete endorsement | comparative judgment | sport consumer | advertising | Konsumentenverhalten | Consumer behaviour | Sportler | Athletes | Werbewirkung | Advertising effects | Sportmarketing | Sports marketing | Celebrity-Werbung | Celebrity endorsement | Markenimage | Brand image | Sport | Sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2015-0296 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011616451