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~accessRights:"restricted"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Research in consumer behavior"
~person:"Connaughton, Daniel P."
~person:"López-Pérez, María Eugenia"
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Search: subject_exact:"Testimonial advertising"
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Celebrity endorsement
2
Celebrity-Werbung
2
Consumer behaviour
2
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Advertising effects
1
Athletes
1
Brand extension
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Brand extension authenticity
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Brand management
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Cross-cultural
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Human brand
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advertising
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Connaughton, Daniel P.
López-Pérez, María Eugenia
Ashfaq, Muhammad
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Journal of retailing and consumer services
Journal of sport management : the official journal of the North American Society of Sport Management
Research in consumer behavior
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Authenticity, fit and product type : testing a celebrity brand extension model cross-culturally
Osorio, María Lucila
;
Centeno-Velázquez, Edgar
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665982
Saved in:
2
Consumers' comparative evaluative judgment of athlete endorsers
Sato, Shintaro
;
Kaplanidou, Kyriaki
;
Connaughton, Daniel P.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
5
,
pp. 553-565
Persistent link: https://www.econbiz.de/10011616451
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