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~accessRights:"restricted"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Research in consumer behavior"
~subject:"Identification"
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Search: subject_exact:"Testimonial advertising"
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Journal of retailing and consumer services
Journal of sport management : the official journal of the North American Society of Sport Management
Research in consumer behavior
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Social media celebrities and new world order : what drives purchasing behavior among social media followers?
Wahab, Hamza Kaka Abdul
;
Meng, Tao
;
Tandon, Anushree
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366380
Saved in:
2
Celebrity endorsements : investigating the interactive effects of internalization, identification and product type on consumers' attitudes and intentions
El Hedhli, Kamel
;
Zourrig, Haithem
;
Becheur, Imene
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430627
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