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~accessRights:"restricted"
~isPartOf:"Journal of retailing and consumer services"
~person:"Flavián, Marta"
~subject:"Markenführung"
~subject:"Online-Marketing"
~subject:"Vertriebsweg"
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Markenführung
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Flavián, Marta
Dwivedi, Yogesh Kumar
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Journal of retailing and consumer services
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Influencer marketing on TikTok : the effectiveness of humor and followers' hedonic experience
Barta, Sergio
;
Belanche, Daniel
;
Fernández, Ana
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239820
Saved in:
2
Building influencers' credibility on Instagram : effects on followers' attitudes and behavioral responses toward the influencer
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián, Marta
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581928
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