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~isPartOf:"Journal of strategic marketing"
~isPartOf:"The international journal of bank marketing : IJBM"
~subject:"Markenführung"
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Markenführung
Beziehungsmarketing
133
Relationship marketing
133
Consumer behaviour
73
Konsumentenverhalten
73
Customer satisfaction
45
Kundenzufriedenheit
45
Dienstleistungsqualität
29
Service quality
29
Brand management
28
Brand image
23
Markenimage
23
Bank
21
Social Web
19
Social web
19
Customer integration
18
Kundenintegration
18
Lieferantenmanagement
18
Supplier relationship management
18
Marketing management
17
Marketingmanagement
17
Brand
16
Markenartikel
16
Betriebliche Wertschöpfung
15
Value creation
15
Internet marketing
14
Online-Marketing
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Confidence
10
Einzelhandel
10
Retail trade
10
Vertrauen
10
Customer value
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Kundenwert
9
Brand loyalty
8
Customer loyalty
8
Markentreue
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Online retailing
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Online-Handel
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relationship marketing
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28
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Japutra, Arnold
2
Khan, Imran
2
Abbasi, Amir Zaib
1
Ahmad, Bilal
1
Aimé, Isabelle
1
Akbar, Muhammad Imad Ud Din
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Almubarak, Alanoud F.
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Amoako, George Kofi
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Anabila, Peter
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Bozkurt, Sıddık
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Effah, Ebenezer Asare
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Ekinci, Yuksel
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Eser, Zeliha
1
Fabrize, Robert
1
Fatma, Mobin
1
Fernandes, Teresa
1
Gaganpreet Singh
1
Gambetti, Rossella
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Girard, Tulay
1
Goyal, Anita
1
Graffigna, Guendalina
1
Hawkins, Matthew A.
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Hino, Hayiel
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Johnson, Lester W.
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1
Kaushik, Arun Kumar
1
Ketron, Seth
1
Khian Sin Ong
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Journal of strategic marketing
The international journal of bank marketing : IJBM
Journal of business research : JBR
116
Journal of retailing and consumer services
89
The journal of product & brand management
66
The journal of brand management : an international journal
52
International journal of hospitality management
37
SpringerLink / Bücher
26
Journal of promotion management : innovations in planning and applied research
25
Asia Pacific journal of marketing and logistics
24
Industrial marketing management : the international journal for industrial and high-tech firms
24
Marketing intelligence & planning
21
International journal of contemporary hospitality management
18
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
17
Journal of travel and tourism marketing
17
Psychology & marketing
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of marketing communications
12
European journal of marketing : EJM
11
International journal of market research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of marketing analytics : JMA
11
European journal of marketing
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Tourism management : research, policies, practice
10
Global business review
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of marketing management : MM
9
Journal of service management
9
Business horizons
8
Journal of Islamic marketing
8
Journal of consumer marketing
8
Journal of fashion marketing and management
8
Journal of international consumer marketing
8
Journal of internet commerce
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
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ECONIS (ZBW)
28
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1
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
2
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
3
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
4
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
5
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
6
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
7
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
8
The dynamic construction of brand storytelling
Aimé, Isabelle
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1243-1262
Persistent link: https://www.econbiz.de/10014553077
Saved in:
9
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
10
Brand identity dynamics : reinforcement or destabilisation of a sport brand identity through the introduction of esports?
Mühlbacher, Hans
;
Bertschy, Marjorie
;
Desbordes, Michel
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 421-442
Persistent link: https://www.econbiz.de/10013370887
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