//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"The journal of brand management : an international journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingmanagement"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
104
Marketingmanagement
104
Brand management
39
Markenführung
39
Consumer behaviour
24
Konsumentenverhalten
24
market orientation
21
Beziehungsmarketing
20
Relationship marketing
20
Firm performance
19
Marketing
19
Unternehmenserfolg
19
Brand
13
Brand image
13
KMU
13
Markenartikel
13
Markenimage
13
SME
13
Strategic management
13
Strategisches Management
13
Innovation
12
Internet marketing
12
Online-Marketing
12
Emerging economies
9
International marketing
9
Internationales Marketing
9
Schwellenländer
9
Social Web
9
Social web
9
marketing strategy
9
Brand architecture
7
Innovation management
7
Innovationsmanagement
7
Luxury goods
7
Luxusgüter
7
Branding
6
Markenarchitektur
6
Brand orientation
5
Business start-up
5
Competitive strategy
5
more ...
less ...
Online availability
All
Undetermined
Free
3
Type of publication
All
Article
104
Type of publication (narrower categories)
All
Article in journal
104
Aufsatz in Zeitschrift
104
Language
All
English
104
Author
All
Gilmore, Audrey
4
Sahi, Gurjeet Kaur
3
Anees-ur-Rehman, Muhammad
2
Balmer, John M. T.
2
Coffie, Stanley
2
Crick, James M.
2
Gupta, Mahesh Chander
2
Hawkins, Matthew A.
2
Leenders, Mark A. A. M.
2
Mahmoud, Mahmoud Abdulai
2
Mavondo, Felix T.
2
O'Cass, Aron
2
Ozuem, Wilson
2
Reid, Mike
2
Weinstein, Art
2
Yao, Alex
2
Abid, Aman
1
Abratt, Russell
1
Achiriga, Victor
1
Agnihotri, Arpita
1
Ahmadi, Hormoz
1
Akaka, Melissa Archpru
1
Ambrosini, Veronique
1
Anabila, Peter
1
Arrivé, Sandra
1
Asare, Sylvester
1
Ayoubi, Rami M.
1
Baber, Ruturaj
1
Babu, Mujahid Mohiuddin
1
Balmer, John M.T.
1
Banerjee, Shubhomoy
1
Bang, Vasant V.
1
Barnier, Virginie de
1
Batt, Verena
1
Baxter, Stacey M.
1
Ben Slimane, Karim
1
Bernal, Pedro Mir
1
Bhattacharya, Abhi
1
Birch, Dawn
1
Blankson, Charles
1
more ...
less ...
Published in...
All
Journal of strategic marketing
The journal of brand management : an international journal
SpringerLink / Bücher
200
Journal of business research : JBR
187
Industrial marketing management : the international journal for industrial and high-tech firms
140
Springer eBook Collection
71
Journal of retailing and consumer services
60
The journal of business & industrial marketing
48
Journal of the Academy of Marketing Science
47
Springer eBook Collection / Business and Economics
43
Journal of marketing communications
40
European journal of marketing : EJM
37
AMS review : official publication of the Academy of Marketing Science
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
International review on public and non-profit marketing
26
Journal of marketing
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Marketing intelligence & planning
25
Business horizons
22
Journal of business-to-business marketing
22
Journal of global marketing
21
Lehrbuch
21
The journal of product & brand management
21
International marketing review
20
Journal of marketing management : MM
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
The marketing review
20
Journal of marketing analytics : JMA
19
Springer eBook Collection / Business and Management
19
Asia Pacific journal of marketing and logistics
18
International journal of internet marketing and advertising : IJIMA
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
Journal of retailing
18
International business review : the official journal of the European International Business Academy
17
International journal of advertising : the review of marketing communications
17
International journal of economic perspectives : IJEP
16
Journal of research in marketing and entrepreneurship
16
Journal of Islamic marketing
15
Journal of promotion management : innovations in planning and applied research
15
Research
15
more ...
less ...
Source
All
ECONIS (ZBW)
104
Showing
1
-
10
of
104
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
2
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
3
Value innovation and marketing capabilities in dynamic environments : a dynamic capability perspective
Kachouie, Reza
;
Mavondo, Felix T.
;
Ambrosini, Veronique
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10014553118
Saved in:
4
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
5
Explore information disclosure strategies in pre-loved luxury digital market
Yao, Alex
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 408-421
Persistent link: https://www.econbiz.de/10014553317
Saved in:
6
The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana
Narh, Linda
;
Odoom, Raphael
;
Mahmoud, Mahmoud Abdulai
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10014326925
Saved in:
7
When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
Saved in:
8
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
9
Market orientation and behavioural intentions of tourists in Ghana's tourist destinations : the mediation role of tourist satisfaction
Anabila, Peter
;
Achiriga, Victor
;
Okpattah, Benard
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10014303142
Saved in:
10
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->