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~accessRights:"restricted"
~isPartOf:"Journal of strategic marketing"
~subject:"Beziehungsmarketing"
~subject:"Social Web"
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Beziehungsmarketing
Social Web
Brand image
42
Markenimage
42
Consumer behaviour
37
Konsumentenverhalten
37
Brand management
36
Markenführung
36
Brand
17
Markenartikel
17
Relationship marketing
15
Customer satisfaction
6
Kundenzufriedenheit
6
Social web
6
Internet marketing
5
Online-Marketing
5
brand equity
5
Sportmarketing
4
Sports marketing
4
Corporate Social Responsibility
3
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Designation of origin
3
Football
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Fußball
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Herkunftsbezeichnung
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Personality psychology
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Persönlichkeitspsychologie
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Brand architecture
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City marketing
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India
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Indien
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International marketing
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Internationales Marketing
2
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Japutra, Arnold
2
Ahmad, Bilal
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Amawate, Vibhas
1
Anees-ur-Rehman, Muhammad
1
Apostolos, Giovanis
1
Banerjee, Shubhomoy
1
Bertschy, Marjorie
1
Deb, Madhurima
1
Desbordes, Michel
1
Ekinci, Yuksel
1
Fernandes, Teresa
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Gaganpreet Singh
1
Horbel, Chris
1
Javed, Mansoor
1
Johnson, Lester W.
1
Johnston, Wesley James
1
Kaushik, Arun Kumar
1
Kim, Sungkyung
1
Konstantoulaki, Kleopatra
1
Kostopoulos, Ioannis
1
Kumar, Jitender
1
Kumar, Vikas
1
Leckie, Civilai
1
Lin, Jialing
1
Lobo, Antonio
1
Lohan, Amanish
1
Manoli, Argyro Elisavet
1
Martin, Brett
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Muntinga, Daan G.
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Mühlbacher, Hans
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Oliveira, Marta
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Papadimitriou, D.
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Parganas, P.
1
Pervan, Simon J.
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Pontes, Halley M.
1
Popp, Bastian
1
Poulis, Athanasios
1
Ratnakaram, Sunitha
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Journal of strategic marketing
Journal of business research : JBR
117
Journal of retailing and consumer services
72
The journal of product & brand management
71
The journal of brand management : an international journal
54
Asia Pacific journal of marketing and logistics
30
International journal of hospitality management
30
International journal of internet marketing and advertising : IJIMA
27
Journal of travel and tourism marketing
22
Journal of promotion management : innovations in planning and applied research
21
Psychology & marketing
21
Journal of marketing communications
20
Tourism management : research, policies, practice
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Marketing intelligence & planning
18
Journal of hospitality marketing & management
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Tourism management perspectives : TMP
13
International journal of contemporary hospitality management
12
International journal of advertising : the review of marketing communications
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Technological forecasting & social change : an international journal
11
European journal of marketing : EJM
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
SpringerLink / Bücher
10
European journal of marketing
9
Global business review
9
International journal of consumer studies
9
International review on public and non-profit marketing
9
Journal of destination marketing & management
9
Journal of fashion marketing and management
9
Journal of internet commerce
9
Journal of marketing analytics : JMA
9
Journal of marketing management : MM
9
International journal of retail and distribution management
8
Journal of Islamic marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
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ECONIS (ZBW)
18
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1
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
2
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
3
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
4
Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
Saved in:
5
Psychological ownership towards online brand communities driving brand engagement : a visitors' perspective
Kumar, Jitender
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 355-388
Persistent link: https://www.econbiz.de/10013370883
Saved in:
6
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
7
Brand identity dynamics : reinforcement or destabilisation of a sport brand identity through the introduction of esports?
Mühlbacher, Hans
;
Bertschy, Marjorie
;
Desbordes, Michel
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 421-442
Persistent link: https://www.econbiz.de/10013370887
Saved in:
8
Influencing COBRAs : the effects of brand equity on the consumer's propensity to engage with brand-related content on social media
Schivinski, Bruno
;
Muntinga, Daan G.
;
Pontes, Halley M.
; …
- In:
Journal of strategic marketing
29
(
2021
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012424705
Saved in:
9
CRM, skepticism and patronage intention : the mediating and moderating role of satisfaction and religiosity
Deb, Madhurima
;
Sharma, Vinay Kumar
;
Amawate, Vibhas
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 316-336
Persistent link: https://www.econbiz.de/10012515861
Saved in:
10
Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry
Rizomyliotis, Ioannis
;
Poulis, Athanasios
;
Apostolos, …
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012202791
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