//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Routledge studies in marketing"
~person:"Gwinner, Kevin P."
~person:"Steinhoff, Lena"
~person:"Voorhees, Clay M."
~subject:"Beziehungsmarketing"
~subject:"Customer inertia"
~subject:"Online-Marketing"
~subject:"Social web"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: knowledge OR management
Narrow search
Delete all filters
| 11 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Customer inertia
Online-Marketing
Social web
Relationship marketing
7
Consumer behaviour
3
Konsumentenverhalten
3
Kundenbindungsprogramm
3
Loyalty program
3
Reward programs
2
Ankündigungseffekt
1
Announcement effect
1
Brand
1
Brand choice
1
Brand loyalty
1
Brand management
1
Bystander effect
1
Börsenkurs
1
Capital income
1
Confidence
1
Consumer-based strategy
1
Corporate rebranding
1
Customer loyalty
1
Customer relationship management
1
Customer relationship stages
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
1
Experiments
1
Firm profitability
1
Firm sales
1
Internet
1
Internet marketing
1
Kapitaleinkommen
1
Lieferantenmanagement
1
Loyalty
1
Loyalty program dynamics
1
Loyalty programs
1
Loyalty rewards
1
Markenartikel
1
Markenführung
1
Markentreue
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Gwinner, Kevin P.
Steinhoff, Lena
Voorhees, Clay M.
Kumar, V.
6
Palmatier, Robert W.
4
Lam, Son K.
3
Ruyter, Ko de
3
Venkatesan, Rajkumar
3
Verhoef, Peter C.
3
Arunachalam, S.
2
Baker, Thomas L.
2
DeCarlo, Thomas E.
2
Folse, Judith Anne Garretson
2
Forkmann, Sebastian
2
Giebelhausen, Michael
2
Gremler, Dwayne D.
2
Grewal, Dhruv
2
Hanson, Sara
2
Harmeling, Colleen M.
2
Henneberg, Stephan
2
Homburg, Christian
2
Jozic, Danijel
2
Kashmiri, Saim
2
Krafft, Manfred
2
Lee, Ju-Yeon
2
Marinova, Detelina
2
Morgan, Neil A.
2
Nicol, Cameron Duncan
2
Petersen, J. Andrew
2
Scheer, Lisa K.
2
Sharma, Amalesh
2
Smith, Andrew N.
2
Tillmanns, Sebastian
2
Walsh, Gianfranco
2
Zhang, Jonathan Z.
2
Agnihotri, Raj
1
Albrecht, Arne Keno
1
Almeida, Marcos Inácio Severo de
1
Andrews, Michelle
1
Anlamlier, Eda
1
Arnold, Mark J.
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
Routledge studies in marketing
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
3
Journal of service research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of retailing
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
2
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
3
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
4
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
5
Understanding and managing customer relational benefits in services : a meta-analysis
Gremler, Dwayne D.
;
Van Vaerenbergh, Yves
;
Brüggen, …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 565-583
Persistent link: https://www.econbiz.de/10012290973
Saved in:
6
The effects of loyalty program introduction and design on short- and long-term sales and gross profits
Chaudhuri, Malika
;
Voorhees, Clay M.
;
Beck, Jonathan M.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 640-658
Persistent link: https://www.econbiz.de/10012107256
Saved in:
7
Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->