The effects of loyalty program introduction and design on short- and long-term sales and gross profits
Malika Chaudhuri, Clay M. Voorhees, Jonathan M. Beck
| Year of publication: |
2019
|
|---|---|
| Authors: | Chaudhuri, Malika ; Voorhees, Clay M. ; Beck, Jonathan M. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 47.2019, 4, p. 640-658
|
| Subject: | Loyalty programs | Reward programs | Relationship marketing | Firm profitability | Firm sales | Beziehungsmarketing | Kundenbindungsprogramm | Loyalty program | Rentabilität | Profitability |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-019-00652-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012107256