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~accessRights:"restricted"
~isPartOf:"Journal of the Academy of Marketing Science"
~language:"eng"
~subject:"Electronic Commerce"
~subject:"Internet"
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Journal of the Academy of Marketing Science
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Entrepreneurship in the Digital Era : Case Studies, Approaches, and Tools for Ecosystems, Business Models, and Technologies
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Online group influence and digital product consumption
Mu, Jifeng
;
Thomas, Ellen
;
Qi, Jiayin
;
Tan, Yong
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 921-947
Persistent link: https://www.econbiz.de/10011924793
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