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~accessRights:"restricted"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Brand"
~subject:"Transnational corporation"
~subject:"United Kingdom"
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Innovation for and from emerging countries : a closer look at the antecedents of trickle-down and reverse innovation
Giannetti, Verdiana
;
Rubera, Gaia
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 987-1008
Persistent link: https://www.econbiz.de/10012301297
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