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~accessRights:"restricted"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Einzelhandel"
~subject:"Marketing management"
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Einzelhandel
Marketing management
Consumer behaviour
160
Konsumentenverhalten
160
Beziehungsmarketing
58
Relationship marketing
58
Brand management
32
Markenführung
32
Brand image
27
Markenimage
27
Brand
21
Markenartikel
20
Online retailing
17
Online-Handel
17
Marketingmanagement
16
Social Web
16
Social web
16
Customer satisfaction
15
Kundenzufriedenheit
15
Internet marketing
14
Online-Marketing
14
Dienstleistungsqualität
13
Service quality
13
E-commerce
11
Electronic Commerce
11
Viral marketing
11
Virales Marketing
11
Advertising effects
10
Retail trade
10
Theorie
10
Theory
10
Werbewirkung
10
Emotion
9
Customer engagement
8
Customer integration
8
Kundenintegration
8
Personality psychology
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Persönlichkeitspsychologie
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Preismanagement
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26
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Kumar, V.
3
Biswas, Dipayan
2
Noble, Stephanie M.
2
Petersen, J. Andrew
2
Albrecht, Carmen-Maria
1
Arnold, Mark J.
1
Bergkvist, Lars
1
Bodur, H. Onur
1
Bolton, Ruth N.
1
Brasel, S. Adam
1
Calantone, Roger J.
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Carlson, Brad D.
1
Chang, Chun-Tuan
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Chen, Haipeng
1
Chu, Xing-Yu
1
Dahl, Darren W.
1
Duhachek, Adam
1
Eisend, Martin
1
Esmark, Carol L.
1
Greene, Mallik
1
Griffith, Denni Arli
1
Grohmann, Bianca
1
Gustafsson, Anders
1
Hagtvedt, Henrik
1
Hanson, Sara
1
Harmeling, Colleen M.
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Harrigan, Paul
1
Hattula, Stefan
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Hensen, Niek
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Homburg, Christian
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Houston, Mark B.
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Jiang, Lan
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Jong, Ad de
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Jozic, Danijel
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Keeling, Debbie I.
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Kelting, Katie
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Khodakarami, Farnoosh
1
Kozlenkova, Irina V.
1
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1
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
392
Journal of business research : JBR
137
Journal of retailing
93
The international review of retail, distribution and consumer research
65
International journal of retail and distribution management
60
International journal of retail & distribution management
51
SpringerLink / Bücher
39
Management science : journal of the Institute for Operations Research and the Management Sciences
30
European journal of operational research : EJOR
29
Marketing intelligence & planning
24
Journal of strategic marketing
23
Journal of marketing communications
21
International journal of electronic marketing and retailing : IJEMR
20
Springer eBook Collection
20
The journal of brand management : an international journal
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
The journal of product & brand management
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Asia Pacific journal of marketing and logistics
17
Journal of promotion management : innovations in planning and applied research
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
International journal of production economics
16
Journal of marketing
16
Psychology & marketing
16
Business horizons
15
International journal of production research
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
International journal of advertising : the review of marketing communications
14
International journal of consumer studies
14
Journal of marketing research
14
Journal of internet commerce
13
Technological forecasting & social change : an international journal
13
The journal of services marketing
13
European journal of marketing : EJM
12
International journal of internet marketing and advertising : IJIMA
12
Journal of Islamic marketing : JIMA
12
Journal of fashion marketing and management
12
Springer Proceedings in Business and Economics
12
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ECONIS (ZBW)
26
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1
Personalized email marketing in loyalty programs : the role of multidimensional construal levels
Zhang, Junzhou
;
Liu-Thompkins, Yuping
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 196-216
Persistent link: https://www.econbiz.de/10015047083
Saved in:
2
Customer behavior across competitive loyalty programs
Khodakarami, Farnoosh
;
Petersen, J. Andrew
;
Venkatesan, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 892-913
Persistent link: https://www.econbiz.de/10015048006
Saved in:
3
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
4
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
5
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
6
A customer portfolio management model that relates company's marketing to its long-term survival
McAlister, Leigh
;
Sinha, Shameek
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 584-600
Persistent link: https://www.econbiz.de/10012548067
Saved in:
7
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
8
The give and take of cause-related marketing : purchasing cause-related products licenses consumer indulgence
Chang, Chun-Tuan
;
Chu, Xing-Yu
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 203-221
Persistent link: https://www.econbiz.de/10012290946
Saved in:
9
Components of visual perception in marketing contexts : a conceptual framework and review
Sample, Kevin L.
;
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 405-421
Persistent link: https://www.econbiz.de/10012290960
Saved in:
10
Communicating brand biographies effectively : the role of communication source
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 712-733
Persistent link: https://www.econbiz.de/10012293328
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