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~accessRights:"restricted"
~isPartOf:"Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand management"
~subject:"Strategic alliance"
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Markenführung
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Authenticity
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Cause-Related Marketing
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Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
The journal of brand management : an international journal
Journal of business research : JBR
6
International journal of advertising : the review of marketing communications
4
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of international consumer marketing
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
AMS review : official publication of the Academy of Marketing Science
1
European journal of marketing
1
European journal of operational research : EJOR
1
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
1
Fashion branding and communication : core strategies of European luxury brands
1
Forum Produkt- und Produktionsmanagement
1
Innovatives Markenmanagement
1
International journal of industrial organization
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business & economics research
1
Journal of business-to-business marketing
1
Journal of hospitality and tourism insights
1
Journal of hospitality marketing & management
1
Journal of marketing for higher education
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Research
1
Services marketing quarterly
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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SpringerLink / Bücher
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The journal of asset management
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The marketing review
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The service industries journal
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Tourism management perspectives : TMP
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ECONIS (ZBW)
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Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
2
From Karl Lagerfeld to Erdem : a series of collaborations between designer luxury brands and fast-fashion brands
Mrad, Mona
;
Farah, Maya F.
;
Haddad, Stephanie
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 567-582
Persistent link: https://www.econbiz.de/10012060166
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