From Karl Lagerfeld to Erdem : a series of collaborations between designer luxury brands and fast-fashion brands
Mona Mrad, Maya F. Farah, Stephanie Haddad
| Year of publication: |
2019
|
|---|---|
| Authors: | Mrad, Mona ; Farah, Maya F. ; Haddad, Stephanie |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 26.2019, 5, p. 567-582
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| Subject: | Co-branding | Fashion | Luxury brands | Fast-fashion brands | Luxusgüter | Luxury goods | Markenartikel | Brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Mode | Gesellschaft | Society |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-018-00146-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012060166