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~accessRights:"restricted"
~isPartOf:"Marketing intelligence & planning"
~person:"Kocyigit, Altan"
~subject:"Beziehungsmarketing"
~type:"article"
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LRFMP model for customer segmentation in the grocery retail industry : a case study
Peker, Serhat
;
Kocyigit, Altan
;
Eren, P. Erhan
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011723818
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