LRFMP model for customer segmentation in the grocery retail industry : a case study
Year of publication: |
2017
|
---|---|
Authors: | Peker, Serhat ; Kocyigit, Altan ; Eren, P. Erhan |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 35.2017, 4, p. 544-559
|
Subject: | CRM | Marketing strategy | Customer relations | Customer segmentation | Grocery retail industry | RFM model | Beziehungsmarketing | Relationship marketing | Lebensmittelhandel | Food trade | Lebensmitteleinzelhandel | Food retailing | Einzelhandel | Retail trade | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Marktsegmentierung | Market segmentation |
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