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~accessRights:"restricted"
~isPartOf:"Marketing intelligence & planning"
~subject:"Brand equity"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Markenloyalität"
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Brand equity
Konsumentenverhalten
Beziehungsmarketing
4
Brand
4
Brand loyalty
4
Brand management
4
Consumer behaviour
4
Markenartikel
4
Markenführung
4
Markentreue
4
Relationship marketing
4
Brand image
3
Markenimage
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Brand awareness
1
Brand experience
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Brand value
1
Consumer-brand relationships
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Customer retention
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Customer satisfaction
1
Emerging devices
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Environmental consciousness
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Generation Y
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Green brand image
1
Green brand loyalty
1
Green perceived risk
1
Kundenbindung
1
Kundenzufriedenheit
1
Perceived quality
1
Place attachment
1
Place loyalty
1
Place marketing
1
Place-based brand
1
SEM
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Self-expressive benefits
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Smartphones/tablets
1
Standortmarketing
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Structural equation model
1
Strukturgleichungsmodell
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Umweltbewusstsein
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Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Bang, Nguyen
1
Cardinale, Sylvia
1
Giovanis, Apostolos
1
Leckie, Civilai
1
Lin, Chia-Ling
1
Lisboa, João Veríssimo
1
Lobo, Antonio
1
Melewar, T. C.
1
Torres, Pedro Marcelo
1
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Marketing intelligence & planning
Journal of retailing and consumer services
25
The journal of product & brand management
17
The journal of brand management : an international journal
15
Journal of business research : JBR
12
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
8
Journal of strategic marketing
6
Global business review
5
International journal of contemporary hospitality management
5
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing analytics : JMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : innovations in planning and applied research
5
Psychology & marketing
5
Australasian marketing journal
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
International journal of consumer studies
3
Journal of fashion marketing and management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing letters : a journal of research in marketing
3
Research
3
SpringerLink / Bücher
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
European journal of marketing
2
European journal of marketing : EJM
2
Forschungsgruppe Konsum und Verhalten
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of Indian culture and business management
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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1
Green brand benefits and their influence on brand loyalty
Lin, Chia-Ling
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
Saved in:
2
Gen Y-ers’ brand loyalty drivers in emerging devices
Giovanis, Apostolos
;
Athanasopoulou, Pinelopi
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 805-821
Persistent link: https://www.econbiz.de/10011797980
Saved in:
3
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
4
Determining the causal relationships that affect consumer-based brand equity : the mediating effect of brand loyalty
Torres, Pedro Marcelo
;
Augusto, Mário Gomes
;
Lisboa, …
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
Saved in:
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