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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Internet"
~subject:"Theorie"
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A model of two-sided costly communication for building new product category demand
Lu, Michelle Y.
;
Shin, Jiwoong
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
3
,
pp. 382-402
Persistent link: https://www.econbiz.de/10011884349
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Online reputation management : estimating the impact of management responses on consumer reviews
Proserpio, Davide
;
Zervas, Georgios
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 645-665
Persistent link: https://www.econbiz.de/10011760355
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