Online reputation management : estimating the impact of management responses on consumer reviews
Davide Proserpio, Georgios Zervas
| Year of publication: |
September-October 2017
|
|---|---|
| Authors: | Proserpio, Davide ; Zervas, Georgios |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 36.2017, 5, p. 645-665
|
| Subject: | online reviews | reputation management | Firmenimage | Corporate reputation | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Reputation | Social Web | Social web | Online-Handel | Online retailing | Internet | Öffentlichkeitsarbeit | Public relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2017.1043 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011760355