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~accessRights:"restricted"
~isPartOf:"Psychology & marketing"
~subject:"brand personality"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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brand personality
Consumer behaviour
61
Konsumentenverhalten
61
Brand management
60
Markenführung
60
Brand image
57
Markenimage
57
Brand
38
Markenartikel
38
Beziehungsmarketing
19
Relationship marketing
19
Advertising effects
15
Werbewirkung
15
Personality psychology
11
Persönlichkeitspsychologie
11
Social Web
11
Social web
11
Brand loyalty
7
Celebrity endorsement
7
Celebrity-Werbung
7
Customer satisfaction
7
Kundenzufriedenheit
7
Markentreue
7
Advertising
6
Emotion
6
Internet marketing
6
Luxury goods
6
Luxusgüter
6
Online-Marketing
6
Viral marketing
6
Virales Marketing
6
Werbung
6
brand loyalty
6
branding
5
Satisfaction
4
USA
4
United States
4
Zufriedenheit
4
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3
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Article in journal
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5
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Ansell, Jonathan
1
Cooke, Angelica
1
DeCotiis, Allen R.
1
DelVecchio, Devon
1
Deska, Jason C.
1
Dunnett, Susan
1
Hingston, Sean T.
1
Hugenberg, Kurt
1
Karampela, Maria
1
Persing, Adam
1
Ran, Yaxuan
1
Russell-Bennett, Rebekah
1
Stenstrom, Eric P.
1
Tregear, Angela
1
Walker, Ryan J.
1
Wan, Echo Wen
1
Wang, Di
1
Ward, Brendan
1
Whyte, Stephen
1
Woodside, Arch G.
1
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Psychology & marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing communications
3
Global business review
2
International journal of internet marketing and advertising : IJIMA
2
Journal for global business advancement : JGBA
2
Journal of marketing for higher education
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of strategic marketing
2
Journal of travel and tourism marketing
2
Market : review for marketing theory and practice
2
Australian journal of management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of business and systems research : IJBSR
1
International journal of business excellence
1
International journal of business excellence : IJBEX
1
International journal of consumer studies
1
International journal of market research
1
International journal of services and operations management
1
JMM : the international journal on media management
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of global marketing
1
Journal of internet commerce
1
Journal of management analytics
1
Journal of management information systems : JMIS
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing research
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : JPM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service research
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Paradigm : the journal of Institute of Management Technology
1
The Cornell hospitality quarterly
1
The journal of brand management : an international journal
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ECONIS (ZBW)
5
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1
Enjoyment or autonomy? : the interactive effect of brand ritual and brand personality on consumer purchase
Ran, Yaxuan
;
Wan, Echo Wen
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 89-106
Persistent link: https://www.econbiz.de/10013465212
Saved in:
2
The face of the brand : spokesperson facial width-to-height ratio predicts brand personality judgments
Deska, Jason C.
;
Hingston, Sean T.
;
DelVecchio, Devon
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1487-1503
Persistent link: https://www.econbiz.de/10013280119
Saved in:
3
Branding beyond the gender binary
Cooke, Angelica
;
Russell-Bennett, Rebekah
;
Wang, Di
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1621-1632
Persistent link: https://www.econbiz.de/10013280177
Saved in:
4
When opposites attract? : exploring the existence of complementarity in self-brand congruence processes
Karampela, Maria
;
Tregear, Angela
;
Ansell, Jonathan
; …
- In:
Psychology & marketing
35
(
2018
)
8
,
pp. 573-585
Persistent link: https://www.econbiz.de/10011970129
Saved in:
5
Advertising archetypes' impact on physician engagement and behavior in the context of healthcare products
Woodside, Arch G.
;
Persing, Adam
;
Ward, Brendan
; …
- In:
Psychology & marketing
35
(
2018
)
7
,
pp. 533-541
Persistent link: https://www.econbiz.de/10011970138
Saved in:
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