When opposites attract? : exploring the existence of complementarity in self-brand congruence processes
Maria Karampela, Angela Tregear, Jonathan Ansell, Susan Dunnett
| Year of publication: |
2018
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|---|---|
| Authors: | Karampela, Maria ; Tregear, Angela ; Ansell, Jonathan ; Dunnett, Susan |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 35.2018, 8, p. 573-585
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| Subject: | brand choice | brand personality | complementarity | interpersonal attraction | self-brand congruence | social exchange theory | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Markenartikel | Brand | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21107 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011970129