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~accessRights:"restricted"
~isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
~person:"Herrmann, Andreas"
~person:"Kumar, V."
~subject:"Customer value"
~subject:"Relationship marketing"
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Search: "Customer relationship management"
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Customer value
Relationship marketing
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Analysis of variance
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Herrmann, Andreas
Kumar, V.
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
Journal of the Academy of Marketing Science
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Journal of marketing
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SpringerLink / Bücher
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Journal of marketing research : JMR
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of international marketing
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Customer engagement marketing
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Die Betriebswirtschaft : DBW
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Handbook of research on customer engagement
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Die Qual der Wahl : die Bedeutung des Regret bei Kaufentscheidungen
Herrmann, Andreas
;
Huber, Frank
;
Seilheimer, Christian
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
55
(
2003
)
3
,
pp. 224-249
Persistent link: https://www.econbiz.de/10001756134
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2
Kundenzufriedenheit und Preisbereitschaft : empirische Erkenntnisse aus der Hotelbranche
Adam, Richard
;
Herrmann, Andreas
;
Huber, Frank
;
Wricke, …
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
54
(
2002
)
8
,
pp. 762-778
Persistent link: https://www.econbiz.de/10001718111
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